Hi Jaryd, great post, thank you. An excellent book -- Pattern Breakers: Why Some Start-Ups Change the Future -- just came out from Mike Maples Jr., the VC from Floodgate. I think I learned about him from your blog. You may find a lot of pearls to share with your readers.
...such a useful issue man...so many insights hard to pick just one but unlocking your customer’s hidden friction is huge...knowing what you don’t know can be such a great push into new spaces...and anytime you get a greater majority of the problems on the table the better odds for success...great work man...
Hi Jaryd, another great article. Love the focus on finding the hidden 'blockers' that are keeping a customer from committing to a purchase. There's a lot of these in play around moving, it seem, the couch example is one, another is dealing with the dining room table and all the family-memories associated with it. It all goes back to understanding your customer and looking at the purchase process through their eyes. Love your examples too!
My startup DemoTime produces meeting recaps designed to close deals. The non obvious friction is not all users have the permission needed to grant access to Zoom/Teams/Meet.
This is a major category in b2b - the client's company has what the product requires but rarely the actual user.
In our case one thing which helps a little is letting people upload a recording directly. Or using "file picker" integration types which need less access and more individuals can grant.
This article surely made me think about my approach as I am looking forward to having my own start up , but just one hour of thinking into the lines of article gave me new insights and whole new set of frictions . So thank you for the article 👍
Hi Jaryd, great post, thank you. An excellent book -- Pattern Breakers: Why Some Start-Ups Change the Future -- just came out from Mike Maples Jr., the VC from Floodgate. I think I learned about him from your blog. You may find a lot of pearls to share with your readers.
On my reading list! Busy listening to the podcast episode on Lenny's--full of insights.
...such a useful issue man...so many insights hard to pick just one but unlocking your customer’s hidden friction is huge...knowing what you don’t know can be such a great push into new spaces...and anytime you get a greater majority of the problems on the table the better odds for success...great work man...
Gracias! I want to write more of these types of posts, they're good fun to write.
Hi Jaryd, another great article. Love the focus on finding the hidden 'blockers' that are keeping a customer from committing to a purchase. There's a lot of these in play around moving, it seem, the couch example is one, another is dealing with the dining room table and all the family-memories associated with it. It all goes back to understanding your customer and looking at the purchase process through their eyes. Love your examples too!
Purchase process through their eyes is exactly right.
Loved this insight! I think this is also a great way for products to expand into new adjacent industries.
100%!
Truly an insight which I needed for sure .
Makes my day to hear that 😊
I meant to say permissions/process/"not my team" is a major problem in b2b
My startup DemoTime produces meeting recaps designed to close deals. The non obvious friction is not all users have the permission needed to grant access to Zoom/Teams/Meet.
This is a major category in b2b - the client's company has what the product requires but rarely the actual user.
In our case one thing which helps a little is letting people upload a recording directly. Or using "file picker" integration types which need less access and more individuals can grant.
That’s such a great example of it in the field 🙏
This article surely made me think about my approach as I am looking forward to having my own start up , but just one hour of thinking into the lines of article gave me new insights and whole new set of frictions . So thank you for the article 👍
If you have an example of one you just thought of, I'd love to hear!
I will send it one on one, as I am still working out details for startup.