What a $2bn email startup can teach us about not launching, pricing, viral growth loops, and reverse-engineering product-market-fit.
Rahul indeed is a superhuman. His second startup is blowing successfully. My team and I are developing a marketplace for people to start creating experience and sell those experience to generate income. We're 6 weeks before launch and really looking forward to use these methods by Rahul that you've described. This is my first time reading your article and it blew my mind how detailed you write about the growth of superhuman. Keep it up Jaryd!
Aah, thank you Sam! I really appreciate the kind words -- super happy you enjoyed it and got some takeaways to put to use on your startup.
Since you're doing a marketplace startup, if you haven't, checkout the deep dive on Etsy. https://www.howtheygrow.co/p/how-etsy-grows
Hey Gary --thanks for reading and subscribing!
I think the value in the system is that it helps you get to PMF, vs waiting to find out when you have it. As Rahul says, it becomes a leading indicator. You can quantify against some baseline how close you are, and use feedback the system gets you to get closer.
If you don't measure, then yea, you should feel it -- but that's a lagging indicator.
I'm not a car guy so this analogy is definitely out of place for me -- but it's like driving a car. You'll know when you hit empty...but it's great to see how close to empty you are.
Building a system around P/M fit is confusing. On one hand you say it's so obvious when you get it because all of these magical things start happening. But yet you build a system to tell you when you get there. If PM fit really is this magical thing, then won't it be obvious such that you don't need a system to tell you you're there? Wouldn't you just notice everything getting easier?