Doing sales with no experience; Sell features, not benefits; Failure modes of first-time founders; Writing great job ads; and be careful believing people want to solve their problem
The fifth insight is 🔥! Sometimes users in interviews say they’re ready to buy, but when it’s go-time, they back out. It’s those classic false positives – they’re all in during the convo, but in the real world, they’re just not. That’s why it’s so important to mix up interviews with real observations and dive into their experience before jumping into product dev. Thanks for calling that out!
+1,000 - there’s a difference between what customers say vs what they do. You must have both as a product leader, but behavior wins over opinions every day.
The fifth insight is 🔥! Sometimes users in interviews say they’re ready to buy, but when it’s go-time, they back out. It’s those classic false positives – they’re all in during the convo, but in the real world, they’re just not. That’s why it’s so important to mix up interviews with real observations and dive into their experience before jumping into product dev. Thanks for calling that out!
Happens all the time. What we think vs what we do are very different.
Very in-depth stuff thank you very much
Thanks for the mention Jaryd!
+1,000 - there’s a difference between what customers say vs what they do. You must have both as a product leader, but behavior wins over opinions every day.