Very impressive post Jaryd! Thank you for putting all of this together.
I particularly liked the "feature removal" deep dive and the content marketing section.
I recently listened to a Sub Club podcast episode (my favorite pastime and how I curate a lot of insights) where Keya Patel was sharing how they also used non-monetary benefits (like meditation webinars, thank you notes from Andy, etc.) to reward engaged users...Gift cards cost money and don't have the same emotional value!
Hey Jaryd - what a thorough deep dive on Headspace! Could you link to the original article I wrote with Reforge on the topic of unshipping and removing features, thanks! https://www.reforge.com/blog/unshipping-features
Canva definitely have a very solid content strategy! I wrote about it here: https://www.howtheygrow.co/p/how-canva-grows
A few others that are killing community and content:
Community:
Notion: https://www.howtheygrow.co/p/how-notion-grows
Roblox: https://www.howtheygrow.co/p/how-roblox-grows
Figma
Content:
Intercom: https://www.howtheygrow.co/p/how-intercom-grows
Masterclass
LEGO: https://www.howtheygrow.co/p/how-lego-grows
Very useful read - thanks for the effort.
Very impressive post Jaryd! Thank you for putting all of this together.
I particularly liked the "feature removal" deep dive and the content marketing section.
I recently listened to a Sub Club podcast episode (my favorite pastime and how I curate a lot of insights) where Keya Patel was sharing how they also used non-monetary benefits (like meditation webinars, thank you notes from Andy, etc.) to reward engaged users...Gift cards cost money and don't have the same emotional value!
Hey Jaryd - what a thorough deep dive on Headspace! Could you link to the original article I wrote with Reforge on the topic of unshipping and removing features, thanks! https://www.reforge.com/blog/unshipping-features