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Awesome article today // so much helpful information and inspiration // thank you brother!

I'm anticipating the homogenization will help create some real competitors in the coming years as at least a portion of content creators/consumers seem to be always in search of the next thing. Curious though if there is any business model wherein someone say in the role of an instagram would purposely build a product antithetical to the content leader (tiktok in this case). It seems in general that if you are playing in the top 5 in any field then the fallback is imitation of your competitors as general product goals, and then possibly buy any innovative up and comers to build any new direction for your product. Is there something to be said for innovation in product being an in-house goal or is it just too risky for anyone beyond the direct market leaders (tiktok, netflix, etc.)? I'm always curious at the lack of creativity in most tech tool building on established platforms.

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Thanks for the shout :) And congrats on 4K bro - you're cruising!

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