Awesome article today // so much helpful information and inspiration // thank you brother!
I'm anticipating the homogenization will help create some real competitors in the coming years as at least a portion of content creators/consumers seem to be always in search of the next thing. Curious though if there is any business model wherein someone say in the role of an instagram would purposely build a product antithetical to the content leader (tiktok in this case). It seems in general that if you are playing in the top 5 in any field then the fallback is imitation of your competitors as general product goals, and then possibly buy any innovative up and comers to build any new direction for your product. Is there something to be said for innovation in product being an in-house goal or is it just too risky for anyone beyond the direct market leaders (tiktok, netflix, etc.)? I'm always curious at the lack of creativity in most tech tool building on established platforms.
I'm definitely a fan of the counter-positioning strategy. Compared to the big players right now, BeReal is probably the best current example of a social media company doing that. Which, seeing Jacob's comment here too, reminds of this piece he wrote (https://www.makingproductsense.com/p/is-this-the-best-social-media-app).
Whether they will win or not, I don't think so. As Jacob says, they don't make money. And if they did try do ads, it would be tricky because their whole counter-positioning is minimizing time in app.
Of course, really liked that roundup you put together. One day when I feel like getting back into the startup game, I'll return to it for some inspiration. And thanks man!
Awesome article today // so much helpful information and inspiration // thank you brother!
I'm anticipating the homogenization will help create some real competitors in the coming years as at least a portion of content creators/consumers seem to be always in search of the next thing. Curious though if there is any business model wherein someone say in the role of an instagram would purposely build a product antithetical to the content leader (tiktok in this case). It seems in general that if you are playing in the top 5 in any field then the fallback is imitation of your competitors as general product goals, and then possibly buy any innovative up and comers to build any new direction for your product. Is there something to be said for innovation in product being an in-house goal or is it just too risky for anyone beyond the direct market leaders (tiktok, netflix, etc.)? I'm always curious at the lack of creativity in most tech tool building on established platforms.
Love to hear that! And my pleasure. 🙏
I'm definitely a fan of the counter-positioning strategy. Compared to the big players right now, BeReal is probably the best current example of a social media company doing that. Which, seeing Jacob's comment here too, reminds of this piece he wrote (https://www.makingproductsense.com/p/is-this-the-best-social-media-app).
Whether they will win or not, I don't think so. As Jacob says, they don't make money. And if they did try do ads, it would be tricky because their whole counter-positioning is minimizing time in app.
I don't think Instagram could, they've more gone the clone TikTok route with their Reels. That's why FB is likely a huge lobbyist for the banning of TikTok. But to your last point, there's absolutely a need to innovate in-house (more thoughts on that here: https://www.howtheygrow.co/i/95038355/the-innovators-dilemma-the-main-points-summarized)
Thanks for the shout :) And congrats on 4K bro - you're cruising!
Of course, really liked that roundup you put together. One day when I feel like getting back into the startup game, I'll return to it for some inspiration. And thanks man!