Hi, I’m Jaryd. 👋 I write in-depth analyses on the growth of popular companies, including their early strategies, current tactics, and actionable business-building lessons we can learn from them.

Plus, every Friday I bring you summarized insights, frameworks, and ideas from best-in-class experts to help us become better builders.

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So, why do I write this…

My rent and cat food is paid through my full-time job as a product manager (which I love) — and part of being good at that job (surprise surprise) is knowing how to build and grow a product. And the best way to be good at knowing how to grow something, is to spend a lot of time learning from other companies and people that are doing it successfully.

To quote Warren Buffet.

When people tell me the they’ve learned from experience, I tell them the trick is to learn from other people’s experience.

I’ll take that advice — and this newsletter is me sharing the many hours of research I spend on doing that here with you, so you don’t have to. (About 20-30 hours a piece).

At the end of the day, whether it’s a company, your fiddle leaf fig tree, yourself, or the crypto you’re holding (because, WAGMI!)growth is everything.

Highly actionable for founders, product managers, and marketers. Relevant for people in tech.

— Me

I have too much fun researching and writing this, and I hope you’ll get a lot out of reading it. To get this sent to your inbox every other Wednesday morning — subscribe below. (You’ll also get a post every Friday morning!)

Please also consider sharing with friends, family, and co-workers that you think may also get something out of this. Thank you! 🫶

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New here? Start with these popular deep dives:

  • How Notion Grows: What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup.

  • How OpenAI Grows: The need-to-know primer on the AI industry + a deep dive on OpenAI, their big picture strategy, and their tactics with ChatGPT and Microsoft.

  • How Intercom Grows: What we can learn about acquiring early B2B customers, jobs-based marketing, SaaS pricing strategies, and content-driven growth from Intercom.

  • How Superhuman Grows: What a $2bn email startup can teach us about not launching, pricing, viral growth loops, and reverse-engineering product-market-fit.

  • How Shopify Grows: Lessons on starting and scaling a B2B product from Shopify's $44b business-building platform.

  • How Etsy Grows: Lessons on kickstarting and growing a marketplace from Etsy’s $14b handmade empire.

Pinched for time? Check out these 5-Bits.

Thanks for checking out How They Grow and subscribing!

See you soon.
— Jaryd ✌️

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In-depth analyses on the growth of popular companies, including their early strategies, current tactics, and the business-building lessons we can learn from them.


Jaryd Hermann
Product Manager and writer enjoying dollar slices in New York.