Partner with How They Grow

Jaryd Hermann
Jun 14, 2024
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Interested in collaborating? How They Grow partners with incredible tech companies like Shopify, Amplitude, Zendesk, Figma, Attio, Dovetail, CommandBar, Sprig, PostHog, Sidebar, June, and several others.

Through long-form deep dives into a company’s story, strategy, unique advantages, market position, growth drivers, and product, I’m able to share thoughtful, highly informative, and engaging analyses with my audience.

How They Grow is read by over 23,000 senior decision-makers across tech and business. That includes startup founders, product managers, marketers, investors, and leaders in tech all the way through to enterprise and public companies.

My audience, according to Substack data, is most similar to Lenny’s Newsletter, Product Growth (Aakash Gupta), and Growth Unhinged (Kyle Poyar).

My reader base is global, but the biggest concentration is within the main US hubs (New York, California, Texas)

I am highly selective of which companies I work with. Almost all sponsorships come from my direct outreach to companies that fascinate me and I know would interest my readers. I only do endemic brands, and I say no to most inbound requests. However, if you think my content could be a fit and you’re interested in learning more, I’d love to hear from you. Send me a note at jaryd@howtheygrow.com, and I’ll respond over there.

Also, I’ve highlighted my base packages below for context.

SPONSORSHIP OPTIONS

A: How “Your Company” Grows edition of the newsletter. You’ll be the only sponsor for 30 days, and get:

  • 1 x highly researched and unique 6,000 to 10,000-word deep dive into your business. Your company is the entire focus, and I am able to build deep context around your product. Great for building awareness and bringing a narrative / POV to market.

  • 1 x founder/leader interview, where your brand is still clearly featured, but the focus is your founder, their philosophies, approach to leadership, personal strategies, and stories.

  • 4x follow-up feature placements (or “ads”) as the main sponsor in other newsletters.

  • 3 x LinkedIn posts 

This package is currently priced at $7000.

Alternatively…

B: A founder's interview edition of the newsletter. You’ll get:

  • A founder/leader interview, where your brand is still clearly featured, but the focus is your founder, their philosophies, approach to leadership, personal strategies, and stories.

  • 4x follow-up feature placements (or “ads”) as the main sponsor in other newsletters. 

This package is currently priced at $4000.

C: You can book featured placements as the main email sponsor. You’ll get:

  • Your logo and name at the top of the email/post.

  • A brief text ad below, with multiple inline links and one primary CTA button

  • Just 1 main sponsor per email. 

A package of 4 costs $2400.

If you have any questions or want to get the ball rolling, you can reach me at jaryd@howtheygrow.com.