Make your product hard to buy

The case for friction, exclusivity, and going left in a world of right turns

Hi, friends 👋

Before we unpack that seemingly absurd idea, here’s a quick note about this new column: From The Garden

This is a series I’ve been looking forward to writing for a very long time. It’s the corner of this newsletter where I will share my opinions, observations, and hotter takes on things in tech, product, and startups.

All in, my goal is to continue helping you become a sharper product manager, founder, and builder.

I’ve been looking forward to it because I feel this will be my most freeform writing yet. My deep dives are very analytical, deep (8-10K words), and based on tons of research. That’s not to say these won’t be backed by research, but I plan on being more free-flowing, brief, and raw over here.

To get my broad thoughts and discuss them with me, this content is only for paying members. The Substack version of OnlyFans, I guess. ✨

As I mentioned in this post, everything I’ve been writing for the past year (company deep dives, 5-bits etc.) will always be free. To the 10,852 of you who’ve signed up so far, not to worry, you will always get what you came here for for free.

But, for the folks who want more and have found value in my writing over the past year, consider upgrading to…

So, as I go for walks (…around the metaphorical garden…) and see and think about things, I’ll come back here and share ideas with you…From The Garden.

I’m excited, and I hope you enjoy.

Alrighty, onto my first more out-there idea: make your product hard to buy.